We've Sat in Your Seat

I have spent my career inside operations. At franchise systems and multi-location service companies, I have been the person responsible for what actually works: the tools the team uses every day, the vendors who show up when something breaks, the platforms that either scale with the business or fight it every step of the way. I know what a bad technology decision costs — not just in money, but in time, in frustration, and in the trust of the people who have to live with it. Lumina Advisory exists because most businesses do not need more technology. They need clearer thinking about the technology they already have — and an honest partner who is not just focused on earning more money by steering them toward a particular vendor. I built this firm to be that partner. Vendor-neutral. Commission-transparent. Grounded in how businesses actually operate. — Keegan Orellana, Founder